The AIPMM Certified Product Marketing Manager

Product marketing is the function responsible for ensuring the success of the product in the marketplace. It starts with a successful launch and continues as the product moves through growth, maturity and eventual decline. It is the function that initiates pricing actions, product focused marketing communications activities and represents the product to salespeople, the channel and often to the customers.

The AIPMM has developed the Certified Product Marketing Manager (CPMM) programme to focus on interdisciplinary best practices that break through industry barriers to set standards with proven methods and processes.

Snap Marketing’s CPMM course graduates will boost their knowledge and skills that relate to any product, at any time, during any phase of the product lifecycle. They will develop a specialised understanding of best practices in product as well as the expertise on how to apply these in their organisations to improve the success rate of their products. The course is highly interactive and will include numerous exercises that reinforce the key points.

AIPMM Certified Product Marketing Manager


Successful candidates of the CPMM programme will demonstrate professional abilities in the following areas:

  • Strategic and tactical marketing functions throughout the product lifecycle
  • Creating and executing marketing plans and applicable budgets
  • Managing the creation of marketing deliverables
  • Creating marketing campaigns to drive customer acquisition and revenue
  • Assessing the marketplace, customers, competition, and trends through research, analysis and data evaluation
  • Translating insights into compelling business, product or service opportunities
  • Measuring and analysing product and business performance
  • Recognising and recommending opportunities for improvement

The Certified Product Marketing Manager course and exam is offered over three days and covers over 20 learning modules, quizzes, interactive exercises, study materials and a comprehensive practice exam to help you master the material and pass the worldwide-standard Certified Product Marketing Manager exam to earn this prestigious and highly respected credential.


Who Should Attend this CPMM Course?

Individuals who wish to demonstrate competence in the principles and practices of industry-standard Product Marketing Management. This includes:

  • New and mid-level Product Managers who want to learn core skills and best practice product marketing management
  • Experienced Product Marketing Managers who want to refresh and strengthen their knowledge and increase their skill set
  • Individuals who wish to become Product Marketing Managers and learn about the profession, associated core skills and obtain an internationally recognised AIPMM CPMM Certification
  • Organisations that choose to optimise their Product Marketing Management function and to provide in-house customised training to their teams